Event Solutions magazine

January, 2011

“Seven years ago, it was just Maria, me and a small staff sitting in a room wondering what direction this all could take,” said Carl Bendix, president of JupiterPx/Ambrosia. The “Maria” was Maria Shriver, and the event in question was The Women’s Conference, which Bendix has produced since Shriver became first lady of California.

The direction it would take was straight to the top with an extended program, and a stellar lineup of speakers from First Lady Michelle Obama to an encore appearance by Oprah.

Shriver inherited a one-day event, which was originally called the California Governor and First Lady’s Conference on Wom...

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